G. W. Porter
Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It’s so important that >around 92% of marketers use social media as part of their marketing efforts. In addition to that, 78% of salespeople engaged in social media are outselling their peers who aren’t. Plus, its benefits extend far beyond increasing sales. However, not all businesses are aware of the benefits of social media marketing. In fact, nearly 40% of small businesses don’t use social media. Even more concerning is that an additional 16% are unlikely to use social media for business at all. Clearly, there’s a disconnect between those who are seeing the benefits of social media and those struggling to get started. If the latter sounds like you, keep reading. You’re about to learn how social media marketing can help build your business. Some of the benefits you’ll learn about include:
- Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.
- Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.
- Promoting your products and services: This is ultimately why you invest in marketing, right?
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Why is Social Media Important For Your Business?
In order to survive in a competitive market, you need to be aware of new trends in your industry. In fact, 72% of companies use social media data to make informed business decisions. So how can you rise up from the competition and ensure your business is doing everything it can to succeed? By using social media, of course. Below are 20 reasons why you should implement social media into your business’s marketing strategy.
1. Builds Brand Awareness and Recognition
Gaining brand awareness and brand recognition is one of any business’ most important marketing goals. That’s because consumers want to buy brands they recognize. Many shoppers even have certain degrees of brand loyalty, which leads to long-term business benefits. Thankfully, social media allows for easy and effective brand building. Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product. Tip: Pay attention to your profile and cover photos. A great way to create brand recognition is to place your logo often, yet strategically. You want to make sure that it’s not overwhelming or distracting. Make sure the visual elements of your brand are well represented. Take a look at Adidas’ Twitter page. Adidas keeps their Twitter profile neat and clean. They place their recognizable logo on both their profile image and cover photo without being overbearing. This cover photo is especially effective because it showcases adidas’ products while enforcing their brand name.
2. Generates Conversation Around Your Brand
A strong social media marketing strategy will generate conversation about your brand, products, and partners. Take this example from Xbox Game Pass on Twitter. They simply tweeted to announce the availability of one of their games on EA Play. By doing this, they received a great amount of feedback about their product. They also got people talking. Fans were having genuine conversations, all facilitated by social media. Tip: Engage with your audience when they comment on your social media messages. Make sure they feel that there is a person behind the brand. Ensuring they feel like they’re not talking to a robot will give them a better perception of your company and make them feel more like a valued customer. Focus on sharing content that naturally creates conversation. Some of those ways are to:
- Give shout-outs to other companies you network and work with.
- Solicit feedback about your products.
- Ask open ended questions, then let the audience reply to get them actively involved.
3. Helps Understand Your Target Customers’ Interests
You need to know what your target customers are interested in if you’re going to try to reach them effectively. You can do this by monitoring their social conversations around certain topics. This is called social listening, and can help you understand what’s important to your audience while identifying trends they’re following. You may also learn about what they’re struggling with, which can help you create content addressing those pain points. Take a look at Belk on Twitter. Their target audience’s interests align strongly with the women empowerment message portrayed in this tweet. By aligning themselves with the same value, they create a stronger bond with their target audience. If you’re unsure how to match your target customers’ interests, social listening can help. Tip: Make it part of your daily routine to do some social listening and see what your target customers are talking about in your industry. If you want to take your social listening to the next level, check out Mention (the same social listening tool used by the CoSchedule team).
4. Provides Platforms to Tell Your Brand’s Story
Using social media is a great way to share your brand’s mission and share stories. Effective storytelling can have a great impact on your brand’s image. These stories can be simple or extensive depending on what you think will be most effective.