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Posted by Parrot and Ramsey Funeral Home on Apr 23, 2019
The Benefits of Affiliate Marketing for Business
In this comprehensive exploration of affiliate marketing, readers will delve into its various models and operational mechanisms. We’ll uncover the manifold advantages it offers, such as its cost-effectiveness, heightened brand exposure, avenues for passive income, strategic partnerships, adaptable marketing approaches, and refined customer targeting. For those eyeing international expansion, tapping into affiliate marketing could be a game-changer. To explore opportunities to expand your business abroad, consider to visit Acclime Thailand for more information.
Understanding Affiliate Marketing
Affiliate marketing is a performance-based marketing technique in which a business rewards one or more affiliates for bringing customers or visitors through their marketing efforts. In simple terms, affiliate marketing can be described as a revenue-sharing partnership between an online seller and a website owner. The website owner, referred to as the affiliate, places various promotional tools such as links, banners, and advertisements on their website to promote the online seller’s products or services in exchange for commissions on each sale or lead generated.
The Basics of Affiliate Marketing
Affiliate marketing is a unique approach that enables businesses to leverage the internet and a vast network of affiliates to reach a broad audience at a relatively low cost. The primary goal of affiliate marketing is to drive qualified traffic and leads to an online seller’s website with the hopes of reaching higher sales conversions and generating greater online revenue.
The basic premise of affiliate marketing revolves around three main entities: the advertiser, the affiliate, and the customer. The advertiser is the business offering its products or services for sale, while the affiliate is the online publisher or website owner promoting the advertiser’s offerings. Customers are the users who visit the affiliate’s website and engage with the promotional content, seeking to make a purchase or sign up for a service.
Each of these entities plays a vital role in the affiliate marketing ecosystem by contributing to the overall success of the revenue-sharing partnership.
How Affiliate Marketing Works
Affiliate marketing begins with the establishment of a partnership between an affiliate and an advertiser, usually through an affiliate network or platform. Once an affiliate has chosen a product or service to promote, they are provided a unique tracking link or banner on their website.
When visitors to the affiliate’s website click on the tracking link or banner, they are redirected to the advertiser’s website. Any purchases or leads generated by these referrals are then tracked by the network or platform, which attributes the sale or lead to the corresponding affiliate.
Upon successful completion of a transaction, the advertiser rewards the affiliate with a pre-defined commission based on the percentage of the total sale or the agreed lead payout. Payments are usually processed monthly or bi-weekly, depending on the affiliate network or platform’s payment policies. Get the most professional tips from the best affiliate marketing manager.
Different Types of Affiliate Marketing Models
Businesses and affiliates can choose from several types of affiliate marketing models, depending on their objectives and preferences. These models primarily differ based on the desired actions and rewards structure. Some common affiliate marketing models include:
- Pay-per-Sale (PPS): This is the most common type of affiliate marketing model, where affiliates are rewarded with a commission for every sale or transaction made through their referral link. The commission rate is typically calculated as a percentage of the total order value or a fixed amount per sale.
- Pay-per-Lead (PPL): In this model, affiliates are paid for every qualified lead generated, such as a newsletter subscription, registration, or inquiry form submission. The commission is usually a fixed amount per lead.
- Pay-per-Click (PPC): Under this model, affiliates are paid for each click made on their promotional links or banners, regardless of whether a sale or lead occurs. PPC models typically pay a certain amount per click or use a bidding system to determine the payout rate.
- Pay-per-Action (PPA): This model encompasses a wide range of actions, such as downloads, installations, or sign-ups, and pays affiliates for each completed action. The commission is typically a fixed amount per action.
Each affiliate marketing model has its advantages and drawbacks, with some being better suited to particular industries or marketing objectives. Businesses and affiliates should choose the model that best aligns with their goals and strategies to maximize the success of their partnership.
The Cost-Effectiveness of Affiliate Marketing
One of the main reasons why businesses lean towards affiliate marketing is its cost-effectiveness. It offers several advantages, making it an attractive option for new and established businesses. In this section, we will discuss the low startup costs, pay-for-performance model, and reduced marketing costs associated with affiliate marketing, which contribute to its cost-effectiveness.
Low Startup Costs
Affiliate marketing is often considered a low-cost way to kickstart a marketing strategy for new businesses or those looking to expand in new markets. A significant benefit of this marketing approach is that businesses do not have to invest in expensive infrastructure or technology to begin promoting their products or services.
Pay for Performance Model
One of the most significant advantages of affiliate marketing over traditional marketing methods is its pay-for-performance model. This means businesses only pay their affiliates a commission when a sale, lead, or other pre-determined action occurs. This payment model significantly reduces the marketing budget since businesses do not pay for ad views or clicks that do not result in the desired outcome.
The pay-for-performance model offers reduced risk for businesses. It guarantees that they only compensate resources driving actual results, whereas in other marketing strategies like pay-per-click (PPC) advertising, businesses often bear costs for ads that might not bring any direct conversions.
Furthermore, businesses can allocate resources based on the performance of individual affiliates, ensuring that they invest in partners that drive the most results. This approach is helpful in maintaining cost-effectiveness since businesses can allocate their marketing budget to the channels that bring more traffic, conversions, and sales.
Reduced Marketing Costs
Affiliate marketing reduces the need for extensive traditional marketing campaigns, leading to lower ongoing costs. Since affiliates are responsible for promoting a business’s products or services, the business does not need to spend as much on advertising materials or resources to reach their target audience. By working with affiliates, the company essentially secures a diverse advertising network, reducing the need for additional marketing investment. If you start struggling with your business finances, you may seek assistance from experts in cash flow management. Seek quality insolvency services ltd if you need help with the liquidation of your assets to pay off business debts.
Affiliate marketing also helps businesses reach new audiences without allocating additional funds for market research. Since affiliates typically promote products to their niche audiences, they already have an established connection with the target market. This ensures better audience targeting and can lead to higher conversion rates, ultimately resulting in lower marketing costs.
Increased Brand Visibility and Exposure
One of the primary objectives of any business is to gain exposure and increase brand visibility. The more people are aware of your brand, the more potential customers you can reach. One way to achieve this is through affiliate marketing, which can help your brand reach wider audiences, leverage affiliate networks and communities, and enhance search engine optimization (SEO) efforts. An online reputation management service may also help maintain a good brand reputation for your business.
Reaching Wider Audiences
Affiliate marketing allows brands to extend their reach exponentially. Rather than attempting to reach a large audience on your own, affiliate marketers help share your content, products, or services with their own unique followers, often with an incentive in the form of a commission.
This marketing method is advantageous for both small and large businesses alike, as it provides access to broader demographics while utilizing your affiliates’ unique skills, resources, and audiences. The result is increased brand exposure and the potential for more sales. Aside from this, businesses may also benefit a ton when they consult with experts from companies like the best llc service in ohio.
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Posted by Parrot and Ramsey Funeral Home on Apr 22, 2019
Faye Stants of Campbellsville, daughter of the late Otha Dewey Hughes and Eliza Green Stanton Hughes, was born October 11, 1936 in Taylor County, Kentucky. She died at 11:45 P.M., Sunday, April 21, 2019 in Campbellsville. Age: 82
She professed faith in Christ and attended Feathersburg First Church of God. More recently, she attended Campbellsville Separate Baptist Church.
Faye was a retired mill worker and homemaker.
She united in marriage to Harry I. Stants April 1, 1972 and he preceded her in death November 28, 1998.
She was an avid mushroom hunter and loved spending time with her family.
She is survived by one son, Brian C. Stants and wife, Becky of Greensburg; one step-daughter, Norma Schaffer and husband, Bill of Lakewells, Florida; two grandchildren: Brandon Spurling and wife, LaTisha and their children: Alex, Scarlett and Zaeleigh, and LaShay Clark and husband, Alan of Campbellsville; one great-grandson, Isaac Clark; one brother, Alfred Hughes and wife, Opal of Franklin, Indiana; special friend, Mildred “Mickey” Druin; several nieces and nephews and many other friends and relatives.
She was also preceded in death by nine brothers and five sisters: Zelma Mae Gardner, Bonnie Sue Harris, Juanita Calhoun, Mary Lesley, Lillie Hughes, Sylvia Hughes, John Hughes, Bill Hughes, Jimmy Mike Hughes, Moore “Dugan” Hughes, J. B. Hughes, Delbert Lee Hughes, Vernon Ray Hughes and Rufus “Bootie” Hughes.
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VISITATION: 5:00 – 8:00 P.M., Wednesday, April 24, 2019, at Parrott & Ramsey Funeral Home
FUNERAL SERVICE: 11:00 A.M., Thursday, April 25, 2019 at Parrott & Ramsey Funeral Home in Campbellsville by Rev. Raymond Atwood
BURIAL: Feathersburg First Church of God Cemetery
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Posted by Parrot and Ramsey Funeral Home on Apr 22, 2019
Ronnie Rainwater of Campbellsville, son of the late Walter Rainwater and Hattie Harrison Rainwater, was born September 4, 1950, in Campbellsville, Kentucky. He died at 10:00 P.M., Sunday, April 21, 2019 in Campbellsville, Kentucky at the age of 68.
He professed faith in Jesus Christ and was a member of Elk Horn Baptist Church and had previously proudly served in the children’s church ministry, as an usher, parking visitors cars, whatever necessary to support the mission of Christ’s Church.
Ronnie was a dedicated employee of Wholesale Hardwood Interiors for over 30 years. He loved working and considered many people there part of his extended family.
He was united in marriage and survived by his beloved wife Helen Ann Wood August 12, 1972. She was his soulmate, best friend, and his world.
He is survived by one son: Jason Keith Rainwater and wife, Victoria; two grandchildren: Alexander and Zachary, all of Lexington, Kentucky. Ronnie loved spending time with his family, especially his grandchildren and being involved in their lives.
He is also survived by five sisters: Martha Corbin, Carolyn Bright, Arlene Herron, Edith Humphress and husband, Billy of Campbellsville and Joanna Gilbert and husband, Bill of Acworth, Georgia. He was preceded in death by one brother and one sister: Douglas Rainwater and Marilyn Poff.
He was also surrounded by many wonderful extended family members from his wife’s family in addition to his sibling’s families. That extended family were also the best of friends. They spent weekends, holidays, and took many cherished vacations with one another.
Ronnie never met a stranger, nor made an enemy. He appreciated the time spent with each person he was blessed to meet. All of Ronnie’s family and friends loved him for his integrity and tremendous faith in Jesus Christ, his example as a father, as a husband, his work ethic, and his generous spirit toward others. He will be greatly missed, until which time we are reunited with our Brother in Heaven.
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VISITATION: 5:00 – 8:00 P.M., Tuesday, April 23, 2019 at Parrott & Ramsey Funeral Home
FUNERAL SERVICE: 11:00 A.M., Wednesday, April 24, 2019 at Parrott & Ramsey in Campbellsville by Dr. Brian Rafferty & Bro. Eddie Finn
BURIAL: Campbellsville Memorial Gardens
EXPRESSIONS OF SYMPATY REQUESTED TO BE DONATIONS TO HOSPARUS OF GREEN RIVER OR GIDEON BIBLES AND MAY BE MADE AT PARROTT & RAMSEY FUNERAL HOME
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Posted by Lyndell Petty on Apr 20, 2019
 Thomas Sapp, Jr., the son of the late Thomas Sr. and Edith (Cave) Sapp was born Sunday, September 27, 1942 in Campbellsville and departed this life on Friday, April 19, 2019 in Campbellsville at his home. He was 76 year, 6 months and 24 days of age.
He was the owner of Sapp’s Antiques in Campbellsville for over 40 year. He was a Veteran of the United States Navy and was a former truck driver and enjoyed traveling going to antique auctions near and far buying and selling.
Besides his parents, he was preceded in death by a brother: Terry Sapp.
Survivors include His wife: Debbie (Maynard) Sapp of Campbellsville; two daughters: Dawn Thompson and husband Chris and Dana Sapp all of Campbellsville; a brother and sister-in-law: Mickey and Shirley Sapp of Campbellsville; a sister and brother-in-law: Sherri and Dr. James Angel of Campbellsville; two grandchildren: Peyton and Dara Rucker; six great-grandchildren: Kaydence, Jordan and Kambry Tungate, Jaydon, Zachary and Braydon Rucker and a host of nieces, nephews and other relatives and friends.
The funeral service for Thomas Sapp, Jr will be Wednesday, April 24, 2019 at 11:00 A.M. in the chapel of the L.R. Petty Funeral Home with burial to follow in the Lebanon National Cemetery with full Military Honors by the Marion County Veterans Honor Guard.
Bro. Jay Damron will be officiating.
Family requests visitation from 5-8 P.M. on Tuesday at the funeral home.
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Posted by Parrot and Ramsey Funeral Home on Apr 18, 2019
John Edwin Mascarenas of Campbellsville, son of the late David Mascarenas and Anita Smith Mascarenas, was born April 5, 1944, in Penasco, New Mexico. He died at 8:20 P.M., Tuesday, April 16, 2019 in Louisville. Age: 75
He was of the Catholic faith and he served his country honorably for twenty-one years in the United States Army.
John was also a retired employee of the United States Postal Service.
He was a member of many different American Legion posts across the United States, was an avid bowler and was a very caring person who would give the shirt off his back to help anyone in need.
He united in marriage to Carmelita Howard August 5, 1980.
Besides his wife, Carmelita Mascarenas of Campbellsville, he is survived by three sons and three daughters: Robert N. Caffee and wife, Amanda, John R. Mascarenas and wife, Cindy, Genevieve Caffee and significant other, Tim McCarol and Madelyn Wise and husband, Matthew of Campbellsville, Nathan J. Mascarenas and wife, Kimberly of Fountain, Colorado and Rachel Fox and husband, Sheldon of Colorado Springs, Colorado; sixteen grandchildren; four great-granddaughters; one brother, Wilbert Pete Mascarenas and wife, Louella of Cerritos, California; two brothers-in-law: Allen Johnson and wife, Angie of Campbellsville and Lowell Howard and wife, Linda of Kissimee, Florida; several nieces and nephews and many other relatives and friends.
He was also preceded in death by five brothers, one sister, one nephew, one brother-in-law and his mother-in-law and father-in-law.
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VISITATION: 1:00 – 3:00 P.M., Saturday, April 20, 2019 at Parrott & Ramsey Funeral Home
MEMORIAL SERVICE: 3:00 P.M., Saturday, April 20, 2019 at Parrott & Ramsey Funeral Home by Bro. Mike Humphress with full military honors by the Marion County Veterans Honor Guard
EXPRESSIONS OF SYMPATHY REQUESTED TO BE DONATIONS TO MARION COUNTY VETERANS HONOR GUARD, ST. JUDE CHILDREN’S HOSPITAL OR SHRINER’S HOSPITAL FOR CHILDREN AND MAY BE MADE AT PARROTT & RAMSEY FUNERAL HOME
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Posted by Parrot and Ramsey Funeral Home on Apr 18, 2019
Hylma Minor of Mannsville, daughter of the late E. L. Gabehart and Linnie Combs Gabehart, was born January 12, 1925, in Casey County, Kentucky. She died at 5:20 A.M., Wednesday, April 17, 2019 in Campbellsville. Age: 94
She professed faith in Christ and was a member of Mannsville United Methodist Church.
Hylma worked in the Mannsville Elementary School lunchroom and enjoyed volunteering with the Taylor Regional Hospital Auxiliary.
She united in marriage to Cleveland Minor June 13, 1939 and he preceded her in death April 21, 1996.
She is survived by two sons and two daughters: Scotty Minor and wife, Blanche of Mannsville, Gary Minor and wife, Alice of Titusville, Florida, Diane Nelson and husband, Kim of Madisonville, Kentucky and Gayle Pinson and husband, Larry of Campbellsville; thirteen grandchildren: Timmy Minor and wife, Tammy, Suzanne Minor, Brittany Minor, Lynn Ann Compton and husband, Don, Jeff Minor and wife, Becky, Jason Minor, Bradley Nelson and wife, Melissa, Brian Nelson and wife, Jennifer, Katie Adams and husband, Ben, Anna Spears and husband, Robbie, Lisa Sizemore and husband, Rory, Lesley Anderson and husband, Chris and Lei Lei Minor; nineteen great-grandchildren; one sister, Norma Jeffries of Campbellsville; several nieces and nephews and many other friends and relatives.
She was also preceded in death by one son, Ronald Craig Minor and four brothers and three sisters: Howard Gabehart, Merlin Ray Gabehart, Burl Gabehart, Donald Gabehart, Billie Cox, Loreda Cox Bonnie Farmer and a brother in infancy and nine half-brothers and half-sisters: Noel Gabehart, Henry Gabehart, Earl “Buster” Gabehart, Herbert Gabehart, Flossie Mann, Ermine Wise, Mae Williams, Oakley Hovious and Opal Gabehart.
VISITATION: 5:00 – 7:00 P.M., Friday, April 19th at Parrott & Ramsey Funeral Home
FUNERAL SERVICE: 11:00 A.M., Saturday, April 20, 2019 at Parrott & Ramsey Funeral Home in Campbellsville by Rev. John Hall and Rev. Richard Lowe
BURIAL: Brookside Cemetery
PALLBEARERS: HONORARY PALLBEARERS:
Doug Cox Ben Adams
Kerry Cox Chris Anderson
Jason Minor Rory Sizemore
Jeff Minor Robbie Spears
Suzanne Minor
Timmy Minor
Bradley Nelson
Brian Nelson
EXPRESSIONS OF SYMPATHY REQUESTED TO BE
DONATIONS TO MANNSVILLE UNITED METHODIST CHURCH
AND MAY BE MADE AT PARROTT & RAMSEY FUNERAL HOME
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Posted by Lyndell Petty on Apr 18, 2019
 Julia F. Burris, the daughter of the late Coakley and Marcella (Janes) Burris, was born Tuesday, February 14, 1956 in Green County, KY and departed this life on Wednesday, April 17, 2019 in Louisville at the Hosparus Inpatient Care Center. She was 63 years, 2 months and 4 days of age.
She was a Veteran, having served in the United States Army as a Medic and was of the Methodist Faith.
Julia enjoyed gardening, traveling, spending time with her family and friends and her dogs, Kimber and Bear.
Besides her parents, she was preceded in death by a sister: Sheila Burris and a brother who preceded her in death in infancy.
Survivors a son and daughter: William “Willie: Wilson and wife Kellie and Leah Simpson, all of Campbellsville; a brother: Steven Burris and wife Sue of Magnolia; three grandchildren: Brylee, Braxton and Blaklee Wilson; a special friend: Terri Burris and a host of other relatives and friends.
The funeral service for Julia F. Burris will be conducted Monday, April 22, 2019 at 11:00 A.M. in the chapel of the L.R. Petty Funeral Home with burial to follow in the Lebanon National Cemetery with full Military Honors by the Marion County Veterans Honor Guard.
Visitation from 5-8 P.M. on Sunday at the funeral home.
Memorials are suggested to the Funeral Expense Fund which can be amade at the funeral home or “How Can I Help” tab on the front page of www.lrpetty.com
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Posted by Lyndell Petty on Apr 17, 2019
Robert W Moore of Columbia, Kentucky, formerly of Lake Orion, Michigan passed away peacefully at his home on Monday, April 15, 2019. Bob was born on January 26, 1942 in Cumberland, Maryland.
Bob is survived by his wife of 49 years, Shirl, also of Columbia, Kentucky and his daughter, Bobbi Moore of Hixson, Tennessee. He is also survived by his special niece, Terry Wold, her husband, Dennis and their children as well as numerous other nieces, nephews and cousins. He was preceded in death by his mother Eleanor (Harris) Moore, his father John Moore, Sr. and brother John “Jack” Moore, Jr.
The family chose cremation and memorial services will be scheduled at a later date. The family wishes to thank the dedicated staff of Hosparus Health Green River in Campbellsville, Kentucky. In lieu of flowers, memorial contributions may be made to Hosparus Health Green River, 295 Campbellsville Bypass, Ste. 5, PO Box 4134, Campbellsville, KY 42718.
L.R. Petty Funeral Home in Campbellsville in charge of arrangements.
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Posted by Parrot and Ramsey Funeral Home on Apr 16, 2019
Paul was born in Campbellsville on August 15, 1932. He grew up in Danville, but came back to Campbellsville with his mother and step-father after his father died and has lived here since 1950. Paul’s Mother was Pauline Keltner Stanley-Etherington, his father was Richard Edward Stanley and his step-father was Bill Etherington. Paul is survived by a cousin, Maureen Rafferty of Campbellsville and special friends, Dave and Debbie Nunery and Bob and Beverly Elzy of Campbellsville and their grandson, Jackson Elzy, for whom Paul went over and above to get an autograph of Coach Cal.
Paul became a Christian at an early age and, at the age of 17, became an active member of Campbellsville Baptist Church where he was active in the choir and other music programs in the church, occasionally performing as a soloist. He was also very involved in other music programs in the community including participating for 50 years in the Bethel Presbyterian Church Christian program. He was in the all-state chorus in high school and taught art and music appreciation at Taylor County High School for 38 years and was the first Rank 1 teacher at TCHS. Paul has honored Campbellsville Baptist Church by donating his beloved grand piano to the church before his death.
Paul’s passion in life was art and music. For many summers, he was in the Lexington Singers and after retirement, he enjoyed traveling to major art museums.
Paul graduated from Danville High School where he was active in music, art, debate and the band. Paul was very proud of the fact that he graduated from the University of Kentucky three times, earning a Bachelor degree in 1960, a Master’s Degree in 1961 and his Rank 1 degree in 1971. Paul was an active fan in the Big Blue Nation and rarely missed watching a UK basketball game until his passing. He received many honors and awards in high school and at UK.
In his Sunday School Class and at the Class’s annual Christmas parties, Paul loved to entertain by playing the piano and presenting humorous monologues about his fellow classmates. At the Christmas parties, he never failed to bring his much loved hot-brown casserole.
Paul was a much-loved and unique individual who brought joy to many by sharing his talents whenever he could. He will be missed by all those who knew him and loved him.
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VISITATION: 11:00 A.M. – 1:00 P.M., Friday, April 19, 2019 at Parrott & Ramsey Funeral Home
FUNERAL SERVICE: 1:00 PM., Friday, April 19, 2019 at Parrott & Ramsey Funeral Home in Campbellsville by Dr. James E. Jones
BURIAL: Campbellsville Memorial Gardens
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Posted by Lyndell Petty on Apr 16, 2019
 Mr. Kevin Cave Robertson of Campbellsville passed from this life on Tuesday, April 14, 2019 in Louisville at the Jewish Hospital. Born on August 19, 1957 to the late Clyde Davis and Frances Obie (Milburn) Robertson, he was 61 years, 7 months, and 28 days of age. Mr. Robertson had earned a bachelor’s degree from Campbellsville University and was a human services case manager. His knack for remembering dates and places made him a natural history buff, and his energetic personality fit him well as an avid UK basketball fan with a passion for classic rock music.
He leaves to mourn his passing:
His wife: Carroll (Kinser) Robertson,
Two children: Aaron Curtsinger and wife Jackie, and Molly Robertson and significant other Corey Davis, all of Campbellsville,
Three siblings: Greg Robertson and wife Vickie of Florida, Lois Gorin and husband Maurice of Campbellsville, and Sharon Pinkston and husband Onis of Tennessee,
Grandchildren: Haley, Colton, Zackary, Keagan, and Madelyn,
And several other special children, grandchildren, and relatives.
He was also preceded in death by a brother, Zoy David Robertson.
There will be a funeral service to honor the life of Mr. Robertson on Wednesday, April 17, 2019 at 7:00 PM in the chapel of the L.R. Petty Funeral Home, Campbellsville, KY. Pastor Joy Arnold will be officiating.
The family will receive friends at the funeral home on Wednesday, April 17, after 3:30 PM until time for the service.
In lieu of flowers, please consider memorials in the form of donations to St. Jude’s Research Hospital. Those can be made in person at the funeral home.
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